Perhaps your promotions and advertising are tired and losing effectiveness? My question to you is, “have you considered creating a nonfiction acim Here is why I believe every company should publish one.
The non-fiction book is aimed at a defined targeted market and usually is bought as a time saving way to learn or understand a particular skill or idea. People esteem books and hold considerable respect for a nonfiction book. What better way to promote your company, product or service than to give-away a nonfiction book that contains helpful information to your customers?
Have you ever walked through a department store and seen a point-of-sale promotion offering customers a free make-up guide book with each purchase of Carolyn’s Cosmetics?
Have you walked by the kitchenware counter and noticed a special offer of a complementary recipe book with the purchase of a fry pan?
Can you remember watching a TV commercial featuring a glossy book with one hundred great holiday destinations, on offer to anyone who responds to the travel agent’s ad?
Value adding boosts sales. Information in congruence to the interests of your customers makes an ideal addition to the perceived value of your product or service. Business and books have a long and healthy relationship, not only in adding perceived value for retail merchandising; but in multiple aspects of marketing and business communication.
Imagine if you had the power to engage the attention of people around the globe. Hundreds, if not thousands, of people reading your story and learning your insights. Imagine them sharing in your aspirations, challenges and business building journey. You might share practical and implementable ideas you have learned from your experience. Your book could be the catalyst for changing lives.
You may never have an opportunity to speak to masses of people personally; however, your book can do it for you. Your book will live on for years and continue to earn you trust and significance in the minds of readers, wherever they are. With the technology available today, you can easily outsource a book producing service to create your book at reasonable cost.
